As a marketer your job is to help your clients sell more of their products/services...period.
When it comes to real estate it's all about helping your agents find customers that are actively looking to buy or sell a home.
They don't care about the Fancy Facebook page, shiny website, Instagram stories or any of that jazz.
All agents are really looking for is somebody to help them drive leads.
Once we focused our efforts on doing just that, everything changed for us...
At the time our main services focused around SEO and Adwords with web design as our main lead up.
The first real estate client we landed actually signed on a $1,000/mo for those exact services but getting results was an uphill battle.
Ranking #1 for key terms or running ads for buyer keywords was expensive and cut drastically into our profit margins while the leads were OK at best.
It wasn't long until our only real estate agent client was about to jump ship unless we figured out a better way to start sending him leads that would convert.
Once we started analyzing what was wrong we quickly realized why our services that worked so well for others, weren't producing for our real estate clients.
You see, home buying is something that has a long lead time, most people don't simply search and then take action to buy a house immediately.
It's something that they first show intent for but then often can take months, even years before they make the final purchase.
Once we realized that and reassessed our strategy, it became crystal clear why were struggling to to generate quality leads for our clients!
Like so many other marketers, we were going about marketing real estate completely wrong!